Positioning
Two ways to buy this, and what separates them
Nearly every provider in this market resells you the messaging it buys from Meta. We don't, and it changes the shape of what you're buying. Here is the comparison, stated plainly enough to check.
Reseller or Tech Provider
A Business Solution Provider buys messaging from Meta wholesale and sells it on to you with a margin. A Tech Provider builds the software and lets Meta bill you directly. Both are legitimate. They produce very different invoices, and very different incentives.
| Question | Reselling provider | MapleChat |
|---|---|---|
| Who invoices you for conversations? | They do, at their price. Meta's actual rate is not visible to you. | Meta does, directly, at its published rate. We never see the transaction. |
| Who owns the business account? | Usually it sits inside their infrastructure. Leaving means migrating a number. | You do. Disconnecting us leaves your number, history, display name and quality rating untouched. |
| What happens when volume doubles? | Your bill roughly doubles with it. | Nothing. Plans are priced on capability and seats, never on messages. |
| Do better automations save you money? | They reduce the provider's revenue, so the incentive runs against you. | They cost us nothing either way. We would rather you resolve conversations quickly. |
| What are you locked into? | The messaging relationship, which is the expensive half. | A software subscription you can cancel, with the asset staying yours. |
Three questions for any provider
Including us. These tell you more than a feature comparison, because they cannot be answered vaguely without the vagueness itself being the answer.
- 1
Who does Meta invoice for conversations — me or you?
If the provider invoices you for messaging, you are on the reselling model and paying a margin you cannot see. There is no wrong answer here, but there is an answer you should know before signing.
- 2
If I leave, does my number come with me?
Ask specifically whether it is a migration or a disconnection. A migration puts your display name, history and quality rating at risk; a disconnection does not.
- 3
Does my bill change if my message volume doubles?
This exposes the incentive. A provider earning per message profits from volume, which is not always the same thing as your customers being well served.
Where we are the wrong choice
We would rather lose a sale than have you discover this in month two. As of today:
You need broadcast campaigns now
Campaign sending is designed but not built. If bulk marketing sends are the reason you are buying, we are not yet the right tool and we will tell you so on the call.
You need reporting dashboards
There is no analytics module yet. You can see conversations, assignment history and template status, but not funnels, agent performance dashboards or exports.
You need to sell inside the chat
You can connect a Meta catalog, and inbound orders arrive as messages. Carts, checkout, order management and payments are not built.
You need enterprise governance
No single sign-on, no audit log export, no contractual data residency. If your procurement process requires those, we will not pass it.
Start talking to customers properly
Thirty days, every feature, no card.