The 24-hour window, explained
Why you can reply freely to a customer for a day, and why reaching them after that needs an approved template.
Notes from building this
How the platform actually behaves, what it costs, and the parts of it that catch people out. Written for people running the inbox, not for search engines.
What it takes to get a business number approved
Verification, display names, quality ratings and messaging limits — the parts of onboarding that surprise people.
Why we don't mark up your messages
Most platforms in this market resell you the messaging they buy from Meta. We took the other route, and it changes what we can charge you for.
Start talking to customers properly
Thirty days, every feature, no card.