Templates

The messages you can send first

Outside the 24-hour window, only pre-approved templates reach a customer. MapleChat keeps yours in sync with Meta and tells you the moment one is at risk.

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  • Meta stays the source of truth

    Templates are mirrored from the Cloud API, never invented locally. Status, quality rating and category are whatever Meta says they are — so what you see in MapleChat is what will actually send.

  • Synced three ways

    On read, on a scheduled sweep, and in near real time from Meta webhooks. A template that changes state overnight is already correct when you open the app, and one Meta has deleted is marked as such rather than failing at send time.

  • Told when something breaks

    Owners and admins are notified when a template is rejected, paused or disabled, and when its quality drops to yellow or red. These are the moments where reacting quickly actually changes the outcome.

  • Rejections explain themselves

    When Meta rejects a template, its stated reason is stored alongside it and cleared once the template recovers. You are not left guessing what to change.

  • Recategorisation is surfaced

    Meta sometimes moves a template between marketing, utility and authentication — which changes what it costs you. When that happens, the previous category is recorded and flagged rather than silently applied.

  • Approved components, snapshotted at send

    Sending a template freezes its name, language and component structure into the message. Editing the template later never rewrites what a customer already received.

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