MapleChat Blog https://maplechat.app/blog How the WhatsApp Business Platform actually behaves, what it costs, and the parts of it that catch people out. en The 24-hour window, explained https://maplechat.app/blog/the-24-hour-window-explained https://maplechat.app/blog/the-24-hour-window-explained Why you can reply freely to a customer for a day, and why reaching them after that needs an approved template. MapleChat Mon, 17 Aug 2026 00:00:00 GMT What it takes to get a business number approved https://maplechat.app/blog/what-it-takes-to-get-a-business-number-approved https://maplechat.app/blog/what-it-takes-to-get-a-business-number-approved Verification, display names, quality ratings and messaging limits — the parts of onboarding that surprise people. MapleChat Mon, 17 Aug 2026 00:00:00 GMT Why we don't mark up your messages https://maplechat.app/blog/why-we-dont-mark-up-your-messages https://maplechat.app/blog/why-we-dont-mark-up-your-messages Most platforms in this market resell you the messaging they buy from Meta. We took the other route, and it changes what we can charge you for. MapleChat Mon, 17 Aug 2026 00:00:00 GMT