[{"data":1,"prerenderedAt":178},["ShallowReactive",2],{"footer-legal":3,"blog-what-it-takes-to-get-a-business-number-approved":28},[4,7,10,13,16,19,22,25],{"path":5,"title":6},"\u002Flegal\u002Fprivacy","Privacy Policy",{"path":8,"title":9},"\u002Flegal\u002Fterms","Terms of Service",{"path":11,"title":12},"\u002Flegal\u002Fdata-deletion","Data Deletion",{"path":14,"title":15},"\u002Flegal\u002Fdpa","Data Processing Addendum",{"path":17,"title":18},"\u002Flegal\u002Fsubprocessors","Subprocessors",{"path":20,"title":21},"\u002Flegal\u002Fsecurity","Security",{"path":23,"title":24},"\u002Flegal\u002Fcookies","Cookie Policy",{"path":26,"title":27},"\u002Flegal\u002Facceptable-use","Acceptable Use Policy",{"id":29,"title":30,"author":31,"body":32,"description":38,"extension":168,"meta":169,"navigation":170,"path":171,"publishedOn":172,"seo":173,"stem":174,"summary":175,"verifiedOn":176,"__hash__":177},"blog\u002Fblog\u002Fwhat-it-takes-to-get-a-business-number-approved.md","What it takes to get a business number approved","MapleChat",{"type":33,"value":34,"toc":158},"minimark",[35,39,44,52,55,68,71,75,82,85,89,96,99,113,116,120,127,135,138,142,145,148,152,155],[36,37,38],"p",{},"Connecting a number to the WhatsApp Business Platform takes minutes. Understanding what happens\nto it afterwards takes rather longer, and most of the surprises are avoidable if you know about\nthem beforehand.",[40,41,43],"h2",{"id":42},"the-number-itself","The number itself",[36,45,46,47,51],{},"The first constraint catches almost everyone: ",[48,49,50],"strong",{},"a number cannot be active on the consumer\nWhatsApp app and on the Business Platform at the same time."," It is one or the other.",[36,53,54],{},"In practice this means one of three things:",[56,57,58,62,65],"ul",{},[59,60,61],"li",{},"Use a number your business owns but has never used on WhatsApp. Cleanest option.",[59,63,64],{},"Use your existing business number, and accept that it stops working in the WhatsApp app on\nsomeone's phone.",[59,66,67],{},"Get a new number. Often the right answer if a real person currently uses the old one daily.",[36,69,70],{},"A landline can work, since verification can be done by voice call rather than SMS. Plan this\nbefore you start, not halfway through signup.",[40,72,74],{"id":73},"display-name-review","Display name review",[36,76,77,78,81],{},"Your ",[48,79,80],{},"display name"," is what customers see at the top of the conversation. Meta reviews it, and\nthe review is stricter than people expect — it is checked against the business you actually are.\nA name unrelated to your registered business, or one padded with marketing words, tends to come\nback rejected.",[36,83,84],{},"The name can be changed later, but each change goes through review again. Getting it right the\nfirst time saves a cycle.",[40,86,88],{"id":87},"quality-rating","Quality rating",[36,90,91,92,95],{},"Once you are sending, Meta watches how people react. Blocks and \"report\" taps push your\n",[48,93,94],{},"quality rating"," down; it is surfaced as green, yellow or red.",[36,97,98],{},"This is the metric worth paying attention to, because it is downstream of behaviour you control:",[56,100,101,104,107,110],{},[59,102,103],{},"Messaging people who did not clearly agree to hear from you.",[59,105,106],{},"Sending marketing where the customer expected service.",[59,108,109],{},"Slow replies that leave people messaging into silence.",[59,111,112],{},"Ignoring opt-out requests.",[36,114,115],{},"A rating in the red can lead to restrictions on the number. Recovering is slower than falling.",[40,117,119],{"id":118},"messaging-limits","Messaging limits",[36,121,122,123,126],{},"New numbers do not get to message the world on day one. Meta applies a ",[48,124,125],{},"messaging limit"," — a\ncap on how many unique customers you can start conversations with in a rolling 24 hours — and\nraises it as you demonstrate good standing over time.",[36,128,129,130,134],{},"Two things follow. First, if you are planning a large launch, the number needs a history behind\nit, not on the day. Second, the limit applies to conversations ",[131,132,133],"em",{},"you"," start; customers messaging\nyou are not constrained by it.",[36,136,137],{},"Meta publishes the current tiers and the criteria for moving between them, and adjusts them\nperiodically — check their documentation rather than a blog post for the numbers, including\nthis one.",[40,139,141],{"id":140},"what-maplechat-shows-you","What MapleChat shows you",[36,143,144],{},"All of this state is visible in the app rather than buried in Meta's dashboard. For each\nconnected number you can see its verification status, its display name and whether a change is\npending review, its current quality rating, and its current daily messaging limit.",[36,146,147],{},"We keep those in sync from Meta's webhooks, so a quality drop or a limit change shows up without\nanyone going looking. Owners and admins are notified when a template is rejected, paused or\ndisabled, and when quality drops — those are the events where reacting quickly actually changes\nthe outcome.",[40,149,151],{"id":150},"a-realistic-timeline","A realistic timeline",[36,153,154],{},"Signup itself is a single popup and takes a few minutes. Number verification is usually\nimmediate. Display name review is the variable part and is generally measured in hours to a\ncouple of days.",[36,156,157],{},"The honest advice is to connect the number well before you need it, send a modest volume of\ngenuine conversations, and let the account build standing quietly. Numbers that go from zero to\na large campaign in a week are the ones that end up restricted.",{"title":159,"searchDepth":160,"depth":160,"links":161},"",2,[162,163,164,165,166,167],{"id":42,"depth":160,"text":43},{"id":73,"depth":160,"text":74},{"id":87,"depth":160,"text":88},{"id":118,"depth":160,"text":119},{"id":140,"depth":160,"text":141},{"id":150,"depth":160,"text":151},"md",{},true,"\u002Fblog\u002Fwhat-it-takes-to-get-a-business-number-approved","2026-08-17",{"title":30,"description":38},"blog\u002Fwhat-it-takes-to-get-a-business-number-approved","Verification, display names, quality ratings and messaging limits — the parts of onboarding that surprise people.",null,"RMINDP0QR0EVaZMC3VAxHia7Wc2NzV9h4QOqUKxig3M",1790867458729]